| MIIOW had become the No.1 selling brand over more than 10 cities in China and top three in nationwide market with growth rate of 800%. Most importantly, MIIOW got out from the price war and successfully established the product position as "fashion undergarment" in China. It had been operating effectively around its new position, and avoided the trap of inconsistent advertising and promotion campaign. And thereby, we believed that Maoren was on the right track of long-term success. |
