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mercibeaucoup is a Japanese fashion brand created by the designer Eri Utsugi. mercibeaucoup is part of Issey Miyake's A-Net group of brands. The clothin in the line is known for it's kawaii (cute) design asthetic including bright colors and cute patterns or drawings sometimes featuring whimsical animals.
Mercibeaucoup was founded in 2006 by Eri Utsugi after she left the helm of the brand Frapbois.
The brand's clothing is available at mercibeaucoup boutiques located in some of the most popular shopping areas of Tokyo including Aoyama, Ginza, Shinjuku, Shibuya, and Harajuku, as well as a store in Kyoto, Japan. The brand does not currently have any shops outside of Japan, but some select international boutiques and import clothing online shops carry mercibeaucoup items. |
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