| Madame Alexander is a brand of American collectible dolls introduced in 1923. Madame Alexander is also the business name of Beatrice Alexander, who was born Bertha Alexander, later changed her name to Beatrice, married Philip Behrman and then started her doll business. She was an American entrepreneur who created the first "collectible" dolls based on a licensed character ??Scarlett O'Hara from the book and movie Gone with the Wind. She was also one of the early creators of mass-produced dolls in honor of living people, with dolls of the famous Dionne quintuplets in 1936 and a set of 36 Queen Elizabeth II dolls to commemorate the 1953 coronation celebrations in Britain. In 2002 two Judy Garland portrait dolls were introduced. |
