Insight is a youth lifestyle clothing brand that injects art driven, fashion forward product into a network of urban fashion and action-sports retailers globally. Available in 40 countries, Insight's point of difference is offering directional clothing with strong art-based graphics and music references at a medium price point. The design philosophy draws it's inspiration from high-end fashion, yet is adapted and interpreted into a more casual, carefree style. Dedicated Insight consumers are recognized as opinion forming taste-makers who define and influence mass market trends. This loyal consumer group buys Insight not only for the product but for the 'lifestyle' the Insight brand portrays.
Through a network of professional surfers and skaters, musicians, artists and models, Insight's global marketing program defines the creativity flowing through the brand and supports the product in further enforcing Insight's unique brand attributes.
With creativity, youth and lifestyle as the crux of the message, Insight's marketing program encompasses a global calendar of initiatives across trade (presence at premium street and action sports trade shows), via retail through a customized program covering all aspects of trade marketing (i.e. specialist retail strategies, art instillation and mural programs, promotional merchandise), through brand based marketing, such as in-house produced, award winning advertising campaigns and movies showcasing our pro surf and skate teams, through music and art events and finally through a dedicated communications program driven by Insight PR operating throughout the globe...
Insight is a youth lifestyle clothing brand that injects art-driven, fashion forward product into a network of urban fashion and action-sports retailers globally. Available in 40 countries, Insight's point of difference is offering directional clothing with strong art-based graphics and music references at a medium price point. The design philosophy draws its inspiration from high-end fashion, yet is adapted and interpreted into a more casual, carefree style.
Insight product includes men's and women's apparel - casual, fashion forward garments with a twist, a denim category incorporating men's and women's denim 'must haves' as well as a dedicated women's swim collection. Each category showcases a myriad of clothing featuring art work made especially for Insight by in-house artists, unique fabrication, design detailing and garment washes all which combine to deliver dynamic collections season on season. |
