The GURU Brand was created in 1999. The brand exploded from the start thanks to the company's talent, creativity and innovative marketing activities. T-shirts and sweatshirts bearing the distinctive daisy - a simple, effective, catching, recognizable logo ??turned out to be a winner. Guru's success was so impactful that 200,000 T-shirts were sold in that first summer. The brand's success went hand in hand with an innovative communication strategy based on viral marketing techniques which helped to increase the brand's notoriety: GURU clothes were showcased by F1 personalities, footballers, showbiz stars and jet setters sporting them at the trendiest clubs, bars and beaches.
From the daisy to a total look, from consolidation to international distribution, from a simple intuition to a structured marketing approach, from a t-shirt to the transformation of the contemporary style ??Guru has grown exponentially over the last 10 years. Guru is distributed in Italy as well as in Spain and France, Germany, Holland, Belgium, Greece, England, Portugal, the Czech Republic, Slovenia, India and China, which demonstrates its vision of international expansion. |
