In the fall of 2009, pink stores, distinctive for their unconventional architecture, began popping up in shopping malls all across the country: thus was the birth of Five Plus, the sister brand of ochirly, into the fashion world. Originally established to provide an alternative to those bored with existing conventional and classic styles, Five Plus has become a trendsetting leader in unique, individual style.
It all started four years ago in Japan, when we, a group of designers with common ideals, were sitting in a street-side coffee shop in Tokyo discussing fashion, art, and trends. For us, we thought, Art, love, and peace are our personal pursuits, but they're also at the heart of the Trendy International Group brands.
We thought, When we talk about music, we know that music is free, moving, and passionate. And when we talk about exploring, we know that ?to explore'means to be brave, to pursue and to dream ??
So with Music, Art, Love, Peace, and Exploration in mind-the five elements-our goal was to make music and exploration the most important elements of the brand. To us, Five Plus is the number of individual strength. The Plus (+) sign represents endless pursuit and exploration, and more possibilities. We thought that Five Plus, or 5+, was the best interpretation of our brand's ethos, and so that's how we came up with the name. Music, Art, Love, Peace and Exploration: these five elements make up the soul of the Five Plus brand.
Five Plus represents freedom, individuality, and self empowerment. It is the harmonious mixture of contrary fashion elements, of contrasting color tones; it's fun, it's fresh and full of enthusiasm, and above all, it celebrates the individual‘s never-ending curiosity to explore all that life has to offer. |
