Agatha was founded by Michel Quiniou, who was inspired to create a brand of fashion jewellery that bridged the gap between luxury boutiques and nondescript, lacklustre chain stores.
Back in 1974, he launched his line of fashion jewellery with an unusual goal in mind: to transform cheap into chic. The name of the brand? Agatha. Michel Quiniou wanted a name that suggested the notion of "pretty jewellery" and was a girl's name beginning with 'A', as well as sounding similar to the natural stone, agate - all in one word. Baby Agatha was born!
It was success all round??customers pounced on the witty, edgy collections that associated fresh, innovative designs with couture style. |
