Stetson is a famous American hat producer that first established itself as a fashion entity in the late 19th century. Stetson manufactured his first hat during a hunting trip with his friends where he accepted a challenge of making cloth out of fur without tanning; thus, the first of his millions of hats today came for others to witness while he wore it during the entire hunting expedition in a joke.
Such a joke got converted into interest and motivation later, where Stetson started producing a host of hats in a similar manner through a better production facility to create an entire market in the West.
