The Company established its retail brand, ENZO, by primarily targeting the China market with the first store opening in Shanghai, China in December 2004. Over the past few years, ENZO has developed into a conspicuous luxury jewelry brand in the China market. As of December 2011, ENZO operated a network of 202 stores in China.
As a market leader in luxury colored gemstone jewelry, ENZO enjoys a uniquely popular status among jewelry lovers and collectors of all kinds. In 2010 and 2011, ENZO was named among one of the top five most desired foreign jewelry brands in China, according to CBN Weekly. |
