'Driving Performance' describes the two core elements of our brand. First, the power delivery, handling and sound ??in other words, the elements that define the unique AMG driving experience. And secondly, our claim to be the innovator in the high-performance segment.
Over 45 years ago, an overwhelming passion for motorsports translated into the creation of an unique company. A as in Aufrecht, M as in Melcher and G as in Grobaspach ??the names behind these three letters are the starting point of the rapid development from a two man operation to a global brand. The story starts in the 1960s: The two engineers Hans Werner Aufrecht and Erhard Melcher were working on the 300 SE racing engine in the Daimler-Benz Development department until the company discontinued all motorsports activities. |
