Bell & Ross was originally a collaboration by a team of designers and aircraft control specialists with the idea of creating watches perfectly suited to professional use. The ambition of Bell & Ross is to be part of the great Swiss watch-making tradition, whilst meeting the demands of men facing extreme situations.
Today astronauts, pilots, divers and bomb-disposal experts use Bell & Ross watches as a tool on their missions. Bell & Ross experts study the excessive temperatures, violent accelerations and dangerous pressures that are endured by these professionals, and create timepieces that need to not only be a tool in their work, but also a constant ally. Bell & Ross combine their skills and experience with the sole objective of creating a utilitarian watch- with the motto that the essential is never compromised by the superfluous.
Every watch designed meets the four Bell & Ross principles (Readability, Performance, Precision and Water-Resistance) and therefore every detail has its purpose, its function. With a Bell & Ross being the first automatic chronograph in space, the brand has lived up to (and continues to build upon) a simple yet extremely effective ethos. |
