The first Land Rover was revealed at the Amsterdam Auto Show on April 30, 1948 where it caught the eye of many. Far mode orders than the maximum that could be handled poured in, making a celebrity out of the freshly-launched vehicle. Built on a Jeep chassis, the Land Rover's main selling points were its rugged, light weight construction and ability of effortlessly covering rough terrain.
Great Britain was still a colonial Empire at the time and took full advantage of its position at the time to spread the Land Rover throughout its provinces. Before befriending expeditions leaders and off-road enthusiasts, the Land Rover became popular with farmers all across Great Britain. For farmers to embrace the idea of switching from horse to Diesel-powered vehicles, the Land Rover had to make proof of its capabilities which it sure did. Soon after, it became the car of choice among gentlemen and land lords.
The 2000's found Land Rover and Jaguar on their way to Ford following a transaction with the American producer. As of this point, Land Rover becomes the target of unfavorable consumer reports due to lesser quality and reliability. However, the rightfully thrown press-mud is wiped clean of Land Rover's windshield as its cars go through a serious quality management process. Despite its comeback, the company is once again passed to a new owner as of this year having become with Jaguar part of the Indian Group Tata Motors. |
