La Fee Maraboutee means The Bewitched Fairy. This Fairy has her own vision of fashion. She finds inspiration in all that's eternally feminine, and revisits and transforms it for each new collection. Never a slave to current modes of thinking, she retains her authenticity and her spontaneity. She plays with trends, always coming up with surprising ways of reinterpreting, derailing and transforming the timeless symbols of femininity. She adds an unusual touch through details that get noticed. She does not idealise the fashion universe and so stays away from the superficiality that goes with it, preferring to stay in the realm of real life.
La Fee Maraboutee woman is someone who is ready to move away from a well-behaved and classical "everywoman" image, into a more audacious, atypical look that is feminine at the same time. She wants to differentiate herself from women who dress with classic style but get lost in the crowd, but also from fashion addicts who slavishly follow the trends and end up all looking the same. She's looking to stand out a bit and show unique style that she can make her own while still being savvy and in vogue. |
