| Maysu is a selective Chinese cosmetics brand owned by Jala group. The contemporary brand develops fast in still respecting Chinese traditions of beauty. The Maysu woman is a self confident, charming and glamorous Chinese woman. She is successful professionally and she enjoys taking care of herself. In 2010, centdegres totally rethought Maysu's visual identity and particularly worked on its new logo. The agency started from the brand's initial M and embellished it to create the logo, multiplying and assembling the letter M in a symmetrical design. The final logo refers to the Chinese luck symbol and adopts the red China emblematic color in a more pinkish and feminine shade. In a context of growing competition in the Chinese cosmetics market, centdegres intervened again this year to refine Maysu's visual identity especially for a higher visibility through merchandinsing. |
